While Sebago boasts a string American heritage, our focus lay in exploring European appropriation, blending Americana through a European filter. We re-visited the Paninaro movement in Milan for inspiration and spoke to some of the original Paninari to get grasp their perspective on the culture and its significance to them. This influence became the foundation for the campaign, celebrating the Sebago x Oi Polloi collaborative shoes.

Producer and Stylist

Film produced by The Rig Out | Photography by Mike Sallabank