Avoiding any associations with terrace culture or even the earlier Harlem breakdancing scene, we embarked on contextualising Low-profile suede PUMA styles. Our aim was to present these shoes in a fresh and innovative light, free from any preconceived notions, and appealing to a broader audience.

Thanks to the low-profile designs, phat soles and the consistent deployment of supple suede, they're bang-on for activities other than flailing around on pieces of cardboard in dilapidated subway stations (although if you are wearing them for this exact purpose, respect). Activities like lurking around the supermarkets of Greater Manchester.

Art Director, producer, stylist.

Photography by Mike Sallabank. | Design by Stuart Fear.