The Henri Lloyd Fremantle range merges progressive details like Gore Tex Pro fabric with design cues from the archives, this stuff is modern, technical gear but actually looks decent.

Our approach was straightforward - embracing the product's bold colours and stripes. We captured shots both in the studio and on location, using 35mm film to give the assets an authentic analogue feel.

Producer and stylist

Photography by Michael Mayren | Hair & make up by Mai Ha | Talent ℅ Brother Models