Back in the late 1980s a small group of working class lads from the North West with a penchant for football and rare sportswear headed out in search of new experiences and ideas.

Some went to remote Greek islands, some joined a kibbutz… and a few wound up on the winding streets and scorching sands of Morocco. This campaign to promote the collaborative trainer from Reebok and Oi Polloi is a visual tribute to those intrepid adventurers… 

Producer and Stylist

Film produced by The Rig Out | Photography by Mike Sallabank