For this campaign I took inspiration from the constantly-swirling melting pot of mid 80s Manchester, a place that was slap bang in the centre of a seismic shift in music, culture and style – a once in a lifetime event, comprised of analogue clubs, mind-bending tunes and eye-catching styles.

‘Electro casual’. Lover’s Rock. Late night parties. Italian lux sportswear. DIY aesthetics. Early hip-hop straight outta NYC. Outdoor pursuits of the 20th century leisure class…

All these disparate influences were plucked from their original contexts and blended together to form the bedrock of a collaboration almost forty years in the future… Oi Polloi x Lavenham.

Art direction, producer, stylist.

Film by Rawtape | Photography by Ali Periam, Joe Ng | Assistant Producer - Patrick Crich | Hair and Make up - Mai Ha | Design by Stuart Fear | Talent ℅ Brother Models