A campaign for menswear retailer Oi Polloi to promote the re-launch of the SS18 Nike ACG range.

Oi Polloi was selected as a key account to promote the re-launch of Nike’s coveted ACG range. For a fresh approach to the typical outdoors shoot, we opted to capture the product at dawn, utilising the soft morning light to enhance the ACG colour palette.

Art direction, producer and stylist

Photography by Adam Hindmarch