A campaign to promote the launch of Oi Polloi’s own label knitwear. This isn’t just a rehash of a traditional Aran knit however – countless hours were been spent in the Oi Polloi laboratory, fussing over every minute detail.

The aim was to re-contextualise the Aran knit jumper and steering it away from the stuffy trad styling of the outdoors and country pursuits. Why not ride about Chinatown with a Vintage MG? Yeah sound.

Producer, Art Director and Stylist.

DOP: Adam Hindmarch | Assistant Photographer: Ali Periam | Assistant Producer: Patrick Crich | Design: Stuart Fear