Oi Polloi melded-minds with Fred Perry to make some highly-sophisticated and downright-delicious towelling wares, inspired by Fred Perry’s rich history, 70s leisure-wear and the racket-wielding champ himself.

Undoubtedly, Fred Perry stood as one of the early celebrity sports icons, mingling with the Golden-era Hollywood stars. In homage to this, we aspired to create evocative imagery, radiating warmth and richness.

Producer, Art Director and Stylist.

Photography by Mike Sallabank | Design by Birthday Studio | Talent ℅ Brother Models